Support breeds success
Over the years, I’ve had to face many personal and business obstacles. Writing has proven to be my most challenging, and rewarding endeavour to date, but it comes with many obstacles and a host of naysayers. For instance, at a family event recently, a well-to-do family member made a comment to my husband about my writing, saying that although he understood my “passion” for writing, cautioned my husband against really believing it would ever be a financially viable venture. When I heard this, I was furious, both because this family member was unwittingly trying to undermine my husband’s faith in me, and because he was demonstrating what I’d encountered several times before with close friends and family; disbelief that what I was doing would ever amount to much of anything financially.
I’ve worked in commissioned sales for over ten years, and I know from experience that this kind of thinking is detrimental to the success of those who work in this type of career. Writing works very similarly; the writer works his/her buns off to get a project published, endures a great deal of rejection and trials, and only gets paid if the book becomes a commercial success. To be a writer, you have to develop pretty thick skin. You have to believe that what you are writing matters and has value to others. You have to believe in yourself as well as in your dreams. This is no easy task.
Those who are close to writers don’t always understand what we do. They think we’re playing at an intriguing “hobby”, or worse, wasting our time. They don’t understand that toiling for hours upon hours, days, weeks, months, or even years, and seeing little financial profit is really laying stepping stones to success. Writing is like every new business; you have to be willing to invest the time, blood, sweat, and tears to build a brand and fineness the business model. Many writers work full time jobs and write every spare moment they can in order to create the platform they’ll use. The learning curve is tremendous, and in today’s constantly shifting landscape of book publishing, it’s even more difficult.
This doesn’t stop the true writer, or entrepreneur though. What family members, friends, and others who share the sentiments, don’t understand is that true failure comes when we becomes so downtrodden and unsupported, or disillusioned, that we cease trying. The other thing that often happens to writers, is that they fail to understand that writing and book publishing are also a business. If writers fail to understand how the business operates, learn the tools, and utilize them effectively, they’ll become disillusioned and fail to succeed.
In truth, this goes for everything in life. So what can you do when faced with naysayers and obstacles to your goals for the future? First, stop and take stock of where you are in the process. Make a list of all the things you’ve done to get to that point, and where you want to be. If you’re way off the mark, you may have to adjust your trajectory. That’s okay. No road to success is ever without misjudgements, hills and valleys. Your job is to find ways to continue moving ahead in a direction that leads you closer to the goal.
Pushing a boulder up a hill
When starting any new venture, it’s very easy to underestimate what’s involved. That’s because human beings don’t come equipped with a GPS map to the future. It’s also why most financiers advocate creating a business plan that would address any potential obstacles and force the entrepreneur to pre-think of ways of seeing and dealing with those obstacles.
In life, we tend to move merrily along on our path, until faced with opposition. Only then do we stop and realize that the path we’ve been walking has veered too far to the left or right. The smart person takes stock of the opposition, learns everything he/she can about it, and adjusts the path accordingly by going through it, over it, under it, or around it. Some might also enlist the help of others to remove it from the path altogether, to allow them to continue forward. There are always solutions, but first you have to understand the problem. Same goes for writing. I keep hearing from writers that they’re “artists” and don’t want to do any of the work associated with marketing and promoting their work. They want to let others do it for them, or worse, do nothing at all, believing that if their work has merit, like cream, it’ll rise to the top. This is a fallacy. You have to be willing to step outside your comfort zone and risk taking on new challenges. You have to be willing to accept that others aren’t going to understand you or why you’re doing what you do. You have to take responsibility for ensuring your work gets noticed and demonstrate why consumers want to purchase the product or service. You have to be willing to forge your own path, irregardless of the obstacles.
I recently met a fellow London, Ontario writer, Sunil Godse, who contacted me via the social media, LinkedIn. As a business mentor, he often counsels managers, CEO’s and struggling entrepreneurs about the benefits of learning from their failures, and how to turn those failures into successes. Because of the many stories he’s heard from his clients over the years, he decided to write a book about it, entitled, Fail Fast, Succeed Faster. As a savvy businessman, he knew writing was a whole other animal to his usual work, and so he enlisted, and solicited, as much help as he could get.
A few weeks before his book launch, he contacted me via LinkedIn and asked if I had a few moments to talk to him about writing and publishing. At the time, I had no idea what his subject matter was, but in the spirit of paying it forward, I agreed immediately. When we finally set up the date and time for a telephone call, I was surprised and impressed with what he’d accomplished so far, and intrigued with his subject material. In fact, I had just penned a blog post earlier that week on the subject of benefiting from failure and achieving success. A coincidence? Perhaps, but in talking to Sunil, I began to realize that he’d approached his book project like a business. He’d researched every aspect of the book publishing industry, worked with a qualified co-writer, hired a professional editor, cover artist, web designer, and after careful consideration, decided to self-publish his book. Honestly, I was impressed and wasn’t sure what I could offer him in the way of advice. In speaking with Sunil, it became quickly apparent that this was a man willing to listen and learn from others. He’d talked to heads of national corporations, new entrepreneurs, and everyone else he thought might have an interesting story or ideas to share. He initiated the contact to perhaps learn something from me about the writing and publishing business, and in doing so, taught me something in return; ask the questions, learn the processes, be invested in doing the task right by hiring qualified people, and ask for assistance when needed.
Bruce Croxon and me
When we finally met at his book launch two weeks later, I was again impressed. He used his contacts and financial backing to create a great launch, and invited a truly impressive keynote speaker, Bruce Croxon, of tv’s Dragon’s Den. Both men were ready and willing to talk to attendees as much as needed, and I was pleased to have about 5-10 minutes with each. Again, I learned something from each of them, and enjoyed the event tremendously.
Another on-line friend, Jonathan Gunson, of Bestseller Labs, also wrote an interesting blog post earlier this week that really resonated with me, entitled “The Key to Growing Readership: Your “Writer’s” Voice”. This week Jonathan tapped into the subject of overcoming naysayers, keeping your eye on the goal, adjusting the path where needed, and having faith in yourself, your own abilities and “voice”, and believing in the path you’ve set for yourself.
One other thought; when we support others in their goals, we can strengthen our determination to succeed in our own, and sometimes, learn new ways around the obstacles we face in our own lives. Oh, and when I heard what that family member had said, I understood that they in no way thought they were being unsupportive (not consciously anyway), but boy, did it strengthen my resolve to prove to everyone who doubted my writing future that they were WRONG!
If you’d like to leave a comment, please take a few moments to share some of the obstacles in your life, or business, that you’ve successfully overcome.
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