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Posts Tagged ‘Forbes magazine’

merry go roundI’m a huge believer in “what goes around, comes around”. This holds true for me in my personal life and in business. Of course I expect to be paid for my work, but I don’t always expect something in return for small things I do for others. For me, this is more an acknowledgement that the universe (or God, or Fate, what have you) is set up this way. I truly believe you get out of life what you are willing to put into it. I also know that human nature is generally one of selfishness. We have to put food on the table, a roof over our heads, and pay our bills, but when we step outside ourselves and do something to help another person, purely because we can, then we benefit as well. This benefit most definitely may not be monetary, but it makes us feel better about ourselves, our own lives, and our capacity of effect change for other people.

 

As much as I admire huge accomplishments, like those performed by such luminaries as Oprah Winfrey, the Gates family, and other proponents of social change, I’m equally as impressed by the small, individual acts of kindness and assistance we can all perform in our every day lives.

 

As writers, we reach out with our words to audiences we may never meet. We extend ourselves to hopefully touch the lives of our readers in some manner. It may be for pure entertainment that readers read our stories, articles or blogs, but even that small touch point means something. If we are successful and have done our jobs correctly, each reader takes something personal away from our work. The interpretations of our words and stories are as varied as the people who read them, but that’s the beauty of it. It is completely and utterly subjective.

 

How can I helpThat’s all very well and good, but how can we really pay it forward? How can we go beyond our work, our lives, and ourselves to help others? It’s really so easy. Whenever a writer shares information with another writer via social networking groups or blogs, or stops in their busy day to answer a question posed on one of these forums, we can help other writers. When we attend a book signing, reading, or seminar we’re giving, we help when we answer questions of attendees. The questions may not seem particularly earth-shattering, but to the person posing the question, it’s important. If we take the time to answer the questions thoughtfully and honestly, we may be helping not only the questioner, but others in the audience who were too timid to ask.

 

I’ve always been a questioner. I listen to what’s being said, then I want to know how, where, why, when?  That’s how I build my own conclusions. I’m not always right, and I don’t profess to know and understand all the nuances of any particular subject, but I ask. As a writer, I also read. I read industry related articles in on-line magazines like Forbes and Writer’s Digest. I read other writer’s blogs for the information they have to share, such as Bestseller Labs, and Writing Secrets of 7 Scribes. When I’m front and center and asked a question, I do my best to be honest and forthright, and if I don’t know an answer, I admit it. No shame in that, even in a public appearance where we’re supposed to be the “experts”.

Paying it forward can be as easy as forwarding an email you know would be of interest to others in your circle. Goodreads, Facebook and Twitter have become the ultimate sharing sites, but there are literally tons of others. I share everything from inspirational quotes that might brighten someone’s day, to articles I’ve discovered from another writer or journalist that I think would benefit someone else.

 

What does this gain me for my work, my books? Maybe nothing, but perhaps just one person will be interested enough to look a little further and see what else I have to say, or share. Maybe they’ll Google my name and see that I’ve written a book, or have a blog and website, and check it out. Maybe they won’t be interested, but forward the information along to someone else who might. The truth is, I’ll never know, and I’m good with that. I don’t need to know what’s in it for me every time I do something. There are enough people like that out there, scrabbling in business to make a sale, to undercut the competition, to lure the customer in. It isn’t that I’m above all that, I was in sales for over ten years, so I know how hard it is to earn every dollar. I’m also far from independently wealthy. In fact, my husband and I are pretty monetarily strapped right now, trying to live on his small pension since being downsized out of a huge corporate company after thirty years service (that’s another discussion altogether). We have to watch every penny that comes in and goes out, but I can still do small things that don’t cost me anything but my time.

 Book writingAs writers, we often feel pressured to “produce”. We’re always working on the current WIP, the next project, marketing, promotion, personal appearances, etc. So who has the time to help someone else? Heck, we may be struggling to figure it all out ourselves. I know I am. That’s exactly when it’s important to share what information we have and come across. It doesn’t take a great deal more time to share a timely article you’ve read with followers on Facebook, Twitter, or your blog. As writers, we also know how important ratings and reviews of our work are, so if you’re reading something, take a few moments to post a review and rating! You know how thrilled the other writer will be to hear your comments, and what it means to algorithms (if you don’t you need to learn about this too, then share your findings).

 

In fact, there are so many ways we can “pay it forward” as writers. Don’t worry about what’s in it for you, just get out there and do it. You may be surprised where it leads down the road.

We're off to see the Wizard...

We’re off to see the Wizard…

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Beware of False Claims

Beware of False Claims

Caveat Emptor”; it means “buyer beware”. Scams and rip-offs are nothing new, and writers are not exempt from being targeted, especially eager new writers. I recently read an article on Forbes by Suw Charman-Anderson about this very subject, and I couldn’t help but think of all the ways that people can be taken advantage of in this industry.

We’ve all heard about the evils of vanity publishing, which is not to be confused with self-publishing. To my understanding, vanity publishing is where a writer hires a company, for a fee, to publish their work. There is little or no support on behalf of the so-called publisher, no editing, no cover art support, no marketing and promotion. If the writer would like these services, they agree to pay the publisher additional funds for them.

On the other hand, self-publishing has gained huge recognition in the publishing industry at large, and has grown exponentially around the globe. In this instance, writers are taking the bull by the horns and, rather than rely on agents and/or publishers to get their work into the hands of the reading public, they are doing so themselves. They are working directly with companies like Amazon, Barnes & Noble, Kobo, Smashwords, etc., to upload their original works into ebook formats, and contracting the direct services of legitimate printers, editors, cover artists, etc., to produce quality books that rival that of the big six publishers ( Critical Pages).

Racing Ahead

Racing Ahead

But here’s the catch, in the eagerness to self-publish, some writers are being pulled in by scams that claim to assist them in getting their work out there to the masses, for a sometimes very substantial fee. According to Charman-Anderson’s article, and others that are emerging, some of these seemingly legitimate sources are proving to be anything but helpful. In fact, claims are starting to emerge about companies, such as Author Solutions (AS), that are apparently backed by Penguin, one of the world’s leading publishers. Who can fault the writer for believing they are safe with a company backed by this big hitter? Not me. With so much falling to the writer in terms of marketing and promotion, design, formatting, reaching audiences and growing a solid author’s platform, I completely understand how some writers are lured in by the prospect of obtaining some “professional” help in these areas. We are overwhelmed and underfunded, but also eager and determined to “make it” in this cut-throat business of book publishing. The writing part is nothing compared to these stresses.

But wait, what can writers do to help ensure this doesn’t happen to them? Well, I’d suggest reading as much as possible about industry related news, to learn who is doing what. The amount of information available on the net is massive, so start small and just begin by typing in words like “publishing”, or “publishing news”, etc. Look around, become familiar with sites you really like, bookmark them, and frequent them often. Next, I’d suggest researching online about possible bad reviews of publishers, editors, and agents. Yes, these reviews exist. Websites like Preditors and Editors, Absolute Write Water Cooler, etc., give reviews and comments on companies who have run afoul of other writers. Also, by Googling the name of a company you are considering, you can learn a great deal about the dealings of a potential company claiming to help authors self-publish. If there are bad reviews out there, best to discover it before signing on the dotted line and paying out hard-earned money.

Another way to be prudent of course, is to have a lawyer examine any and all contracts before signing them. If there are any hidden fees, or obscure wording that doesn’t completely spell out what the company will and won’t do, a lawyer experienced in reading such contracts will ferret it out and advise you. This will cost you money for the lawyer, but perhaps better that than discovering, well into the process, that you are caught in a trap that you’ve paid for.

If it walks like a duck...

If it walks like a duck…

In the end, it really is up to each individual writer to treat their work as a business and ensure, to the best of their ability, that they have checked out any potential company they are considering working with. Remember, if it sounds too good to be true, it probably is. This means there is even more reason to check everything out thoroughly, before committing to anything.

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Yo ho!

Yo ho!

I recently read an article by Suw Charman-Anderson, Forbes Magazine, whereby she talks about the issues of ebook pirating. As Charman-Anderson states, ‘Piracy’s here. It’s staying. We can’t stop it. So we need to find inventive and attractive ways to work around it.’. I have to say, I couldn’t agree more.

Theft and/or piracy have been around for a long, long time. Since time immemorial, people have had to come up with ways of engaging the legitimate buyer and enticing them to purchase their product or service at market value, rather than through theft. Yes, there have always been those who have sought ways to steal rather than purchase, but I believe most people would rather be honest and do the right thing.

She also mentions that authors themselves have a vested interest in connecting with readers and thereby thwarting the pirates. Lovely as the vision is of sitting in my little corner and writing all day long, or at least as long as I want to, I know I need to step outside myself and connect with others if I want to sell any copies of my book. If I want to let others know of its existence, of its virtues and value, then I have to beat the drum myself. I’d love to have an agent or publicist who would take on some of that burden, but in today’s technological world, even the most famous authors are having to put a face and voice behind the books they write.

When we encourage connection with others, they in turn are less likely to want to steal our work. They are hopefully encouraged to share the word and help out by telling others to purchase our books, read our blogs, or watch our media spots. I mean, have you seen James Patterson touting his latest book on television lately. Yep, I have. Good for him. Now when I see his face, like in a cameo on the hit tv series Castle, I recognize him. I’m intrigued and am sent to my ereader, library, or bookstore to look up his titles and read them. He has personalized his writing for me.

Second hand books

Second hand books

Then came the word about Amazon’s second hand ebook market. According to Publisher’s Weekly, and a host of other sources, it seems they’ve been granted a patent that will allow them the resale of digital material, like books and music. Yikes! What does that mean for me as an author? What does it mean for publishers? Plenty, since it means we all have to again rethink what it means to sell a book on any one venue. Personally, I’d like to have my work out there on as many viable venues as possible, rather than keeping my eggs all in one basket. Maybe that’s one way around this thing, but if Amazon is successful in the second hand ebook market, others will jump on the band wagon. So, again, it’s up to authors and publishers to give readers a reason to buy new and possibly direct. We need to be as flexible as a hose if we’re going to stay in the game, and we need to let our readers know that we’re here for them, that we’re real live human beings with lives and families and financial issues, just like them. If we can do that, maybe it won’t matter what this crazy publishing business does.

There have always been pirates and knock-offs, and those who will try to undersell you, but if you stay true to your center mark and offer the best of yourself possible, growing and learning as you go, you just might weather the storms ahead. Keep your umbrellas and rubber boots handy though – it’s gonna get wet!  umbrella in rain

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The Persecution of Mildred Dunlap

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