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Posts Tagged ‘Barnes & Noble’

Beware of False Claims

Beware of False Claims

Caveat Emptor”; it means “buyer beware”. Scams and rip-offs are nothing new, and writers are not exempt from being targeted, especially eager new writers. I recently read an article on Forbes by Suw Charman-Anderson about this very subject, and I couldn’t help but think of all the ways that people can be taken advantage of in this industry.

We’ve all heard about the evils of vanity publishing, which is not to be confused with self-publishing. To my understanding, vanity publishing is where a writer hires a company, for a fee, to publish their work. There is little or no support on behalf of the so-called publisher, no editing, no cover art support, no marketing and promotion. If the writer would like these services, they agree to pay the publisher additional funds for them.

On the other hand, self-publishing has gained huge recognition in the publishing industry at large, and has grown exponentially around the globe. In this instance, writers are taking the bull by the horns and, rather than rely on agents and/or publishers to get their work into the hands of the reading public, they are doing so themselves. They are working directly with companies like Amazon, Barnes & Noble, Kobo, Smashwords, etc., to upload their original works into ebook formats, and contracting the direct services of legitimate printers, editors, cover artists, etc., to produce quality books that rival that of the big six publishers ( Critical Pages).

Racing Ahead

Racing Ahead

But here’s the catch, in the eagerness to self-publish, some writers are being pulled in by scams that claim to assist them in getting their work out there to the masses, for a sometimes very substantial fee. According to Charman-Anderson’s article, and others that are emerging, some of these seemingly legitimate sources are proving to be anything but helpful. In fact, claims are starting to emerge about companies, such as Author Solutions (AS), that are apparently backed by Penguin, one of the world’s leading publishers. Who can fault the writer for believing they are safe with a company backed by this big hitter? Not me. With so much falling to the writer in terms of marketing and promotion, design, formatting, reaching audiences and growing a solid author’s platform, I completely understand how some writers are lured in by the prospect of obtaining some “professional” help in these areas. We are overwhelmed and underfunded, but also eager and determined to “make it” in this cut-throat business of book publishing. The writing part is nothing compared to these stresses.

But wait, what can writers do to help ensure this doesn’t happen to them? Well, I’d suggest reading as much as possible about industry related news, to learn who is doing what. The amount of information available on the net is massive, so start small and just begin by typing in words like “publishing”, or “publishing news”, etc. Look around, become familiar with sites you really like, bookmark them, and frequent them often. Next, I’d suggest researching online about possible bad reviews of publishers, editors, and agents. Yes, these reviews exist. Websites like Preditors and Editors, Absolute Write Water Cooler, etc., give reviews and comments on companies who have run afoul of other writers. Also, by Googling the name of a company you are considering, you can learn a great deal about the dealings of a potential company claiming to help authors self-publish. If there are bad reviews out there, best to discover it before signing on the dotted line and paying out hard-earned money.

Another way to be prudent of course, is to have a lawyer examine any and all contracts before signing them. If there are any hidden fees, or obscure wording that doesn’t completely spell out what the company will and won’t do, a lawyer experienced in reading such contracts will ferret it out and advise you. This will cost you money for the lawyer, but perhaps better that than discovering, well into the process, that you are caught in a trap that you’ve paid for.

If it walks like a duck...

If it walks like a duck…

In the end, it really is up to each individual writer to treat their work as a business and ensure, to the best of their ability, that they have checked out any potential company they are considering working with. Remember, if it sounds too good to be true, it probably is. This means there is even more reason to check everything out thoroughly, before committing to anything.

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Cheers!

Cheers!

So, now that I’ve written and had my first book published, drank the congratulatory champagne and danced the victory dance, I’m left to wonder, now what?

Of course I have the WIP to continue, which is work enough, but what about getting the word out there about my book. I mean, much as I’m thrilled with the response from family and friends (and I definitely am), there’s the whole wide world I need to reach out to now. Separate and apart from the writing is the marketing and promotion, a beast unto itself.

Before the release of my book, I did invest quite a bit of time investigating websites, becoming proactive in social networking via FaceBook, but what about Twitter, Goodreads, Pinterest? What about requesting honest reviews of readers and asking them to post them on sites such as Amazon, Barnes & Noble, Goodreads, and so on? What about face-to-face appearances, readings and book signings?

Whoa, this is starting to look like a TON of work, and it is. I read a while back that book marketing and promotion can take up considerable time for an author, because he/she needs to reach out to readers to let them know their book is available for sale. Not only that, but as an author, you want the feedback. ‘Am I on the right track?’ ‘Do people like and respond to my story and characters?’ ‘Do they like me?’

And so it goes. As I mentioned before, writing is a lot like life, and the similarities continue to intrigue me. In order to do well in this world, we need to be willing to risk something of ourselves. We need to be willing to invest in ourselves and trust that at least some others will respond positively to our efforts. Otherwise, why bother? Why put ourselves through the pain and anguish of exposing our deepest hopes and dreams?

storytellingIt’s because we believe we have some talent for storytelling. We believe we have something of value for others to relate to, even if only for entertainment sake. We strike out on this lonely path, and along the way, if we’re lucky, we meet others whose paths merge or intersect with ours. We realize we are not alone, and that they too share the dream. Authors come together, sometimes loosely, and sometimes very tightly knit, to support and encourage.

Ah, but when the reader reaches back and gives praise or useful comment, the writer is blessed. They are validated. They have been heard. The fact that another person has invested his/her time and hard-earned money to purchase your book resonates in a special place within the writer’s heart. It is a warm, sunny space.

 But how to reach the reader, and how to connect with other writers? In my opinion, one step at a time. I recommend researching the options and trying the ones that seem to connect with you. On-line networking has become globally massive, with the potential to connect with more people than ever before, but you have to be willing to participate, and participate with care and professionalism. Still, what works well for one writer may not suit the personality of another, but make no mistake, EVERY writer must put themselves out there and connect on some level.  Even the long-held masters of the craft can’t expect to sit in their writing caves and ignore the outside world for long. Yes, the Work In Progress (WIP) is of paramount importance, but so too is connecting with your audience. Agents and publicity people notwithstanding, readers love to hear from the author directly. They love to ask those burning questions and know that the writer is human.

Now I’m such a newbie, I had no idea how to go about things like press releases and book tours, but I did compose a press release and sent it out to many of the local newspapers. A week ago I was contacted by one of the larger ones and asked if I’d be interested in an interview. Are you kidding me? I was ecstatic! One week to the date of the interview, I purchased several copies of that newspaper and there it was – the cover art of my book, my photo, and the article. A half-page of information about me and my work shone back at me. I learned something from that exercise; ask and ye shall receive. Keep quiet, and no one knows you have something to share.

Another example of something that always works well is word of mouth. When my daughter talked to her local librarian last week, she mentioned my book. The librarian was quite interested in learning of this new (local) author and asked my daughter to have me stop in at the branch and bring along a copy of my book. I was thrilled at the opportunity. It’s no surprise that librarians love and support books, so this was an ideal fit. I had ordered fifty-five copies of my book to sell to family and friends who had asked for a signed copy. Now this librarian said she’d like to purchase and read it. It doesn’t get better than that. A complete stranger wants to read your book and possibly recommend it to others who trust her judgement.

Librarians Rock!

Librarians Rock!

After meeting that first librarian, I then gathered up the courage to contact another librarian at a separate branch and ask if she’d be interested as well. Well lo and behold, that gracious lady immediately jumped on board, asking me to bring her five copies of my book to distribute to other county branches in her area! We chatted when I brought in my books and she asked if I would consider doing a chapter reading, Q & A, and book signing in the Spring. You bet I would!

And so it begins. I’ve now begun contacting the local libraries (we have a lot of them), and have been thrilled with the response. In two days I pre-booked two book readings and sold eight books to libraries. Even though my books are primarily available on e-readers and e-devices, I was pleased to learn that libraries not only promote this venue, but assist patrons with selecting and downloading books they’re interested in. One of our small libraries actually has three e-readers available for loan, to be signed out on a two week basis and returned, exactly like a book! Now that’s being proactive.

As I continue working and networking, I find I’m meeting some amazing people, and I’m learning new things every day. The first draft WIP is almost complete, as I now have people continually asking when the sequel going to be ready. Kind of lights a fire under the butt when you have people clamouring for your next work.

For now I’ll keep working and learning as I go, growing my base and putting down roots. What I know for sure is that this writing gig is what I was meant to do. At long last, after a lifetime of trials and errors, of mountains and valleys, I’ve found something that fills a part of my soul I hadn’t even realized was there. What more could I ask?

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The Persecution of Mildred Dunlap

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