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Archive for May, 2014

Media Magnetism

Media Magnetism

 

 

 

 

 

 

Media Magnetism, by Christina Hamlett    *****

 

I found Christina Hamlett’s Media Magnetism to be a terrific book chock full of useful information, tips, and guidance. With an impressive array of contributing industry experts, Media Magnetism covers all the areas of media anyone could want. Filled with real examples of what-to-do and what-not-to-do, this book will definitely be one of my primary go-to referral sources. Whether you are just getting started or a veteran to media usage, I would highly recommend this book.

 

 

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I'm A Writer

I’m A Writer

I’m a writer, but I’m also a business person. My writing is a creative process that results in a tangible product that can be bought and sold. I am the CEO of my career, if I want one. It doesn’t matter whether or not I have a publisher, editor, agent, or pr manager, the buck stops with me. As a consumer of books, I already know that readers hold me ultimately responsible for the product I put out there, and are judging my value as a writer with each and every book I write. That’s a lot of pressure!

 

One of the things writers learn very quickly is that we are also responsible for getting the word out about ourselves and our work. Readers want to know about us, and many like connecting with the writers whose work they’ve come to enjoy. That’s very cool. But as great as that is, we also need to connect with other writers and industry professionals on a regular basis. Writing is lonely work, so when we reach out and meet others who are as invested in this business as we are, we learn and grow as individuals and as professionals. That’s where social media is a tremendous boon. In fact, it is an important tool for anyone in business.

 

The ability to easily and cheaply connect with others who share our likes and concerns on a global platform is something entrepreneurs have never been able to dream of before. By forming meaningful relationships via social media, we enhance our ability to do more than sell a product or service. We enable relationships of various levels to grow. Consumers can easily connect with providers and build the necessary trust levels that help a business grow and develop over the long term. This is no different for writers who take their work seriously.

 

Over the course of the past several years I’ve been writing, I’ve made some terrific connections via social media venues such as LinkedIn, Facebook, Twitter, and Goodreads. Other industry professional’s blog posts have proven to be tremendous sources of information and resource for me. Each of these on-line resources provides its own unique brand of communication.

 

For example, LinkedIn is used primarily for businesses, but there are a ton of LinkedIn groups dedicated to writers and readers. No matter what your business industry is, you can share ideas, concerns, industry related news, etc. In fact, through LinkedIn I was connected by a podcast host, Adam Scull, of Eat, Sleep, Write, who invited me to participate in a podcast interview. Adam’s podcast is dedicated to writers and readers, and since its inception, has grown by leaps and bounds. Not only did I enjoy the experience of doing my first podcast interview with Adam, but it allowed me to experience an entirely new medium of communication I’d never heard of, let alone dreamed of contributing to.

 

I hear so many people denigrate Facebook, but if used correctly, it’s a fabulous tool for staying and keeping connected. It’s also a great medium for building relationships with others who share your interests in business, and reach new consumers. I’ve “met” some incredibly talented people on Facebook who are writers, publishers, readers, editors, playwrites, etc. Now, I’m very judicious when I accept people to Facebook. I don’t accept everyone who requests it. I make a point of visiting their own pages before deciding whether or not they are the kind of people I’d like to connect with. People like Jonathan Gunson, Christina Hamlett, Joanna Penn, and others who are avidly involved with my chosen career of writing bring so much depth and knowledge that I just don’t have yet. Their generosity in sharing their experiences, industry information, and ground-breaking industry news makes my life easier, and more interesting. On a personal level, these industry connections help me realize that we’re all in the same boat, battling the same issues, and learning from one another. The funny jokes, inspirational quotes, and personal touches help make writing feel less isolating. We are part of a community. And that’s the crux of the matter. In business, any business, you need to reach out beyond your product or service and become part of your immediate and global community. Human beings generally crave connectivity, and social networks enable this on a grand scale.

 

Beware of Pitfalls!

Beware of Pitfalls!

But there are pitfalls that many people fail to see before it’s too late, even with something as “harmless” as social media. I can’t begin to count the number of times I’ve seen a posting by someone, family, friend, or industry professional, that is just plain offensive, rude, or unprofessional. I remember reading something a while back that stated you should never post anything on social media that you, literally, wouldn’t mind the world reading about on the front page of your local newspaper. If you are in business, you don’t want your followers gaining a poor opinion of you because you posted a picture of yourself drunk and disorderly on Facebook. On LinkedIn, the expectation is that members will comport themselves in a business-like manner and not be offensive, confrontational, or rude. On Twitter, the same holds true. You are what you write and post.

 

As a business person, you want to be sure that the message you are putting out there on social media reflects the image you want others to have of you and your product or service. It’s so easy to screw it up with one or two really ill-advised posts, tweets, or comments. Remember, these venues all just provide brief snapshots of who you are, so you’re going to be judged, rightly or wrongly, by what you put out there. A good rule of thumb is to have two Facebook accounts, one for personal, meaning family and friends, and one for business. This keeps the two areas of your life a little tidier, and hopefully lessens the chances of a poor image of you.

 

Blogs are terrific for a number of reasons. I read other blogs because they share information I don’t have, or I resonate with the message they are putting out there. Through blogs I’ve discovered more blogs, other writers, and industry information websites that are really useful in helping me grow my knowledge base and craft. That’s important to me. I now follow a number of blogs regularly, and although I may not read every single blog daily, I do read at least one a day. I’ll comment on posts that I’ve enjoyed, and share my own opinions. Remember, writing is lonely, so it’s nice to have a virtual gathering place to express and share ideas and information.

 

Writing a regular blog takes me about 1- 2 hours every two weeks, depending on research etc. If you want to develop a blob for your business, great, but make sure the content continues to remain regular and consistent. I hate it when I visit a new website or blog, only to find the content is out of date or months old. You have to give people a reason to visit you again. If you’re a boring host, you won’t have many visitors. Of course this takes time, but it’s time well invested. More and more companies are realizing the benefits of building a community of followers who are interested in learning more about them, their industry, how-to’s, etc. When something new is happening within your company or industry, you can share it with your followers, and become a trusted ‘expert” in your field. Blogs also invite readers to participate by posting comments, which in turn invites others to likewise share and contribute. This sharing of ideas quickly builds a community of people who all share an interest in your topic. For businesses, it doesn’t get much better than this.

 

Twitter is great for sharing short blasts of information and ideas. It’s a fun way to keep in touch with others who share common interests, and allows business entrepreneurs to share new information or updates on their products and services. A tweet about a book launch goes around the world in seconds, and is completely free, as are all these other e-venues. The ability to attach a link, photo, or video makes sharing this type of information incredibly easy. What a great business tool! But again, be careful what you share. People are watching and judging you by the content you choose to share.

 

Goodreads is an amazing place to share information, book reviews, and participate in discussions on books with writers and readers. You can post and read reviews of books, and discover new writers in any genre. You can connect with writers directly, ask questions, participate in virtual book clubs, and indulge your love of the literary world to your heart’s content. I’ve discovered some incredibly talented new and seasoned writers through this site, and have been thrilled to receive some really wonderful, thoughtful reviews of my own work. For a writer, Goodreads is an invaluable tool not to be overlooked.

 

But do you have to spend copious amounts of time on social networks in order to connect and share your information? No. On average, you only need about ½ an hour to an hour total to dip into each of these areas daily, review what’s being said on each of them, share, comment, or like just a few, and move on. Be forewarned though, it’s easy to get drawn in and distracted, and writers are notoriously easy to distract. By setting scheduled time limits for each networking activity, it can be easily managed. If after your real work is done and you want to go back and “visit” again, go for it and have fun.

 

Never fear

Never fear

Rather than fear social networking, by embracing it in a professional, realistic way, I’ve discovered a whole new world of people whose work and opinions I’ve come to respect and enjoy. Hopefully, they feel the same about some of what I share as well. Being able to communicate on a global stage, instantaneously, is a lot of fun, but it comes with responsibility. I encourage people to join the on-line communities, but please, be respectful.

 

I always welcome comments and would love to hear your thoughts on social media for business and for pleasure. If you enjoyed this post, please consider sharing it with your circles. Thank you.

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I’m so thrilled to share this blog interview I did today with accomplished and amazing writer, playwright , and stage producer, Christina Hamlett. Please join us as we chat about writing, publishing, and of course, the book that is catapulting my writing career.

You Read It Here First

Debbie McClure

Can a sensibly modern young woman on holiday find everlasting love an ocean away with a dashingly handsome aristocrat who may or may not be a murderer and, oh by the way, has been dead for 150 years?

In her debut paranormal romance, In the Spirit of Love, author Debbie A. McClure not only channels those feelings of déjà vu that so mystify even the most grounded among us but also demonstrates just how hard it is to “give up the ghost” when Fate is determined to fuel the fires of passionate reunion.

Interviewer: Christina Hamlett

**********

Q: Tell us about your personal journey as a writer and the mentors who encouraged you along the way.

A: Well, I gotta tell you, this has been a looong journey. Although I didn’t start writing until I was nearing fifty years of age, writing had been a life-long dream of mine…

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Spreading the Word

Spreading the Word

 

It never ceases to surprise me that, as I continue to build my writing career, I’m also exploring new avenues of communication with others. Of course I’m hoping I reach readers through my books, and some are very generous by posting reviews on websites like Amazon, Goodreads, etc. This is incredibly important on many levels, but on a personal one, it means they think I’m doing something right with my writing, or they share how they felt about the characters I’ve created. There is no higher reward for a writer!

 

But then there’s this blog, and it’s helping me communicate with others on a whole different level. It lets me share my thoughts on many subjects, and again, sometimes hear back from others. But I’m continually looking to expand my reach and stretch my comfort zones, which is why in addition to book tours/signings, I’ve branched out into the public speaking arena. Although my stomach still gets tied up into knots before every appearance, I know this is a good thing. Once I get started, I’m fine and I relax. I actually even enjoy the experience, because not only do I give a talk for a specific period of time on a topic pertinent to the attendees, I do a question and answer session. This allows the audience to ask me questions, and often, I ask them questions. This exchange is really important to me, and I hope, to them. The take-aways are huge for me, and gives me a chance to connect with others outside my computer and the net, on a personal level. I can watch their faces and see their reactions to my words immediately. Likewise, they glean a little more information about me, my work, how I think about certain subjects, and can see and hear me talk as well. To me, public speaking is the ultimate vehicle for connection, and I’m very present in the moment. It isn’t about what I have to say, so much as it’s about what they hear and take away from the exchange. Public speaking isn’t about the speaker; it’s about the audience, and giving them something of value they can use in their own lives.

 

Retreat Presentation

Retreat Presentation

This past Sunday I spoke for an hour to a group of female teachers who were attending a women’s retreat. As I spoke, I was watching their faces, their postures, and their body language. At several points I knew I’d touched a nerve with some of the attendees. When they dabbed at their eyes in response to a portion of my talk where I revealed some of the really difficult years I’d struggled with as a single parent living on Family Assistance while raising two children, I knew they were really listening. Those were dark days for me, but they were also days of re-connecting with my family in amazing ways. Clearly, something in my words touched some of these women, and it was evident on their faces and by the tears they shed. I have no idea why this resonated with them, because everyone has their own story and internalizes information in their own way, but I was glad to see they felt something, not just heard my words.

 

At other times they laughed at a comment I made, and again, this was gratifying for me to hear. I felt I was hitting my mark with my talk. Then I did something I’ve never implemented before. I had left a one page feedback sheet on each chair, and requested the attendees take a couple of moments to comment on my presentation. While I was busy signing books, my husband was in charge of dealing with the money exchange and accepting the returned feedback sheets. Because I was focused on the book signing and chatting up the ladies who’d approached me, I wasn’t paying any attention to how many were actually returning the sheets. It wasn’t until we were on our way home that I asked my husband about them. I thought we’d received maybe one or two returns, but he assured me we had received many more. He’d put my book bag in the back seat of the car, so I couldn’t access the pages until we got home, and I was thrilled to discover we’d received ten responses out of sixteen attendees! That’s an excellent return quota.

 

As I read through those pages, I was overwhelmed by some of the comments these ladies generously supplied. Comments like, “Your ability to overcome what you felt were obstacles and/or failures in life was inspiring”, or “Yes! I’m at that moment (just before 50) and realise that its time to look forward…”,and “Debbie’s life story of her struggles and successes has truly motivated and inspired me to persevere in some areas of my life that I have been hesitant to start due to fear of failure”, resonate and touch me deeply.

 

We Are All Teachers

We Are All Teachers

As I mentioned during my talk to these ladies, we never know whose life we touch in a positive way when we reach out beyond ourselves. By being vulnerable to and with other people, we allow them to see that we all share similarities. We are all afraid of the new and untried. We all have failures and fears. When we share of ourselves, our stories, successes, and failures, we connect in ways we hadn’t always anticipated. It sounds trite, but I honestly feel that if even one woman present last Sunday was motivated to take on a new challenge, or overcome an old one, then I’ve done more than just stand up and talk. I’d like to hope I made them think and feel. Much as I love sharing my work, and of course, selling my books, it doesn’t move me the way connecting with others does. I’m discovering that both men and women have a need to be reassured that failure, perseverance, and ultimately, success, is and can be part every human experience. We are all teachers.

 

If you enjoyed this blog post, please consider leaving a comment here, and sharing with your circles on social networks. Thank you! Debbie

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