We are bombarded daily with ads wanting us to buy this product, or that service. The ads come on our televisions, tablets, phones, billboards, and in the venues we frequent for shopping. It seems everyone wants to sell us something, and this can be tiring. Sometimes, it’s even downright annoying.
Before I began writing novels, my background was in commissioned real estate and mortgage sales, so I understand the concepts and drills of selling. I was never the “hard sell” type though, which is perhaps why I got out of that business. I loved working with people, and putting pieces of the puzzles together, and although I met some wonderful, conscientious sales reps, I got tired of dealing with so many disreputable “professionals”.
I also wasn’t driven enough to succeed. I liked the work, but didn’t love it. So, I quit. I drifted around a bit, unsure of what really fit me, my personality, and my skill sets. I kept looking for something that excited me and drove me to want to succeed. There were plenty of things I could do, just not a lot I wanted to do. As a result, my finances suffered, as did my self-esteem. I just couldn’t seem to figure out what I was supposed to do with my life. I felt like a failure. I pretended it didn’t bother me, but it did.
I was asking for a lot; I wanted to do something meaningful to me, but couldn’t figure out what. I wasn’t making the logical connections. Then I discovered writing, and all the pieces finally fit. This is what I’m meant to do. More than that though, I began to realize that all those years in sales weren’t wasted. Before that, I worked as an office administrator, so I can type and organize an office pretty well. I’d need my experience in sales and office admin to help me write, market and promote my books. I already had the basics, and I made another connection; it’s all about building relationships.
When I’d been in sales before, I loved building relationships with my clients and other industry professionals. I’m good at it, and it comes naturally to me. I don’t have to force it at all. Writing is just another way of building even more relationships. I’ve been able to do this not only through readers, which is fantastic, but with other writers and publishing industry professionals all over the world. Sure, I want book sales, who doesn’t, but I love connecting with others on various levels. I’ve discovered so many people out there who are like me; they’re connectors. They love to share the knowledge they’ve gained, and enjoy the connections they’ve built over time. Seth Godin posted on his blog recently about this very subject, which is what got me thinking. He’s absolutely right; it isn’t about the short term gain, it’s about the long term goal.
People like Jonathan Gunson, of Bestseller Labs, Molly Greene, Jane Friedman, and Joanna Penn all share the wealth of their knowledge and experience with others freely and openly on their blogs and websites. Well known writers like Hugh Howey, Sylvia Day, and many others are breaking down the walls and sharing industry insights and hard won know-how with other writers climbing the ladder behind them. They’re actively changing the face of publishing in very real, tangible ways, and are encouraging others to re-examine the options. They’re building relationships by sharing what they know. They provide real value in their writing, and in their websites and blogs.
Believe me when I say that when I see one of these remarkable individuals share something on social networks, I forward and share their words, reviews, comments, and upcoming books and events. It doesn’t matter if I personally read every book they write, although I’ll definitely purchase their work too, because I’ll share with my connections and many of them will.
That’s the power of relationship building. It really goes back to sales 101. We don’t buy things or services because we’re told to, but because we trust that what the vendor has to offer will fill a need we have, or solve a problem we’re dealing with. Books are no different. They educate and entertain readers the world over, and writers work hard to bring them to light. That’s why it frustrates me when I hear writers say they hate marketing and promotion. They haven’t made the connection between the product, which is the book, and the message they are trying to convey, or the story they’re trying to tell.
I look at sales from the stand point of making connections and building relationships. That way, book marketing, promotion, and learning about the industry I’ve become avidly interested in, becomes much more fun. Social networks have taken on a new meaning for me. Not only do I keep up with family and close friends there, but I also connect with others interested in the same things I am. I learn and grow from other writers, publishers, editors, and agents. Public speaking has given me a forum to talk about my writing, publishing, and my books, but it’s also opened doors to other topics I’m keenly interested in, such as overcoming the fear of failure, and women’s issues.
Again, it’s all about making the connections. First, to figure out what I was looking for in my work career, then how to use what I already know to advance that career and connect with others, and finally, to learn more about writing, publishing, and book marketing. I’m not selling anything; I’m simply sharing my work and my words with anyone who’s interested. I don’t have to do the hard-sell. I just have to be me, and that’s easy, flaws and all.
I welcome comments, so please do share your thoughts on this issue. If you enjoyed this blog post, please consider sharing it with your social circles. Thank you.