So just how importantare rating and reviews to book rankings?
Juding by the information I’ve been able to gather over the past few months and the inside talk-very. To investigate a little further, I Googled ‘how to review a book’, and found an article called, “So you’d like to get your book reviewed on Amazon and boost your sales“. Okay, perfect. This is just was I was looking for. According to Amazon, “Good reviews on Amazon are particularly crucial for books by new authors and for niche books, and it stands to reason that they boost sales not only at that site but everywhere people are buying books, although we don’t yet know what percentage of buyers at brick-and-mortar bookstores made their choice by reading Amazon customer reviews.”. This article also went on to explain how to approach Amazon’s top reviewers, and even provides a sample script to try to elicit the review.
Of course there’s a downside to reviews, and that is the dreaded negative review. In that same Amazon article, they point out, “Yes, negative reviews can hurt sales in the short term, but over the long term, allowing criticism builds credibility and helps shoppers decide what to buy, Bezos says: “We don’t make money when we sell things; we make money when we help people make purchase decisions.”
Rampant Techpress has an excellent article on Amazon Sales Rank Tracking that’s well worth taking a look at, as it breaks down how the giant book seller actually ranks an author’s book. I found this really useful in understanding the mechanics behind rankings.
Opinions seem to vary between “no, not important and it’s just an author’s vanity”, to “yes, extremely important”. With the advent of indie publishing, self-publishing and ebooks, I believe book rankings has become one of those hot topics everyone is trying to figure out. According the big hitters, ranking is definitely important. After all, what is the New York Times Bestseller’s List, but a ranking of books the publisher’s and critics like? Why are the readers’ opinions less important. To authors, they aren’t. In the grand scheme of things, readers buy books, not publishers, agents, critics or even book stores.
Can rankings be padded or faked, of course they can, and sometimes are. Word is spreading that some of the big publishing houses are actually even hiring individuals to post poor reviews for indie authors for the sole purpose of bringing their rankings down. I have no idea if this is true, but it wouldn’t surprise me. Selling books has long been big business, and in today’s highly competitive publishing industry, with the increasing rise and popularity of ebooks, it’s no wonder.
So, are rankings and reviews important. I think so, but hey, I’m an author, so I care what others think of my work. It’s how I plan to grow and improve my craft, as well as how I hope to sell my books.